Apparently Apple is giving a lot of new life to the new version of iPhone OS. If we just take the Location-Based Services. In the new OS, location services can be configured to use cell towers, rather than the power-hogging GPS chip. iPhone OS 4 will notify users when an app is trying to discover their location, log that data, and allow users granular, app-by-app control of how that location data is used.
This is a really decent support for those who has been working in the LBS world. The "towers-based" tracking can be a huge promotion to many LBS applications. And the ability of letting users controlling the privacy and usage of their location is showing Apple's clear understanding of users' privacy and security.
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